Building Connections with Journalists
As a communications manager, I started the day skimming through stories written by Korean journalists and foreign correspondents covering startups and VCs in Asia. Every time I run into an article written by a reporter not in the Miso PR database, I added their name and sent a personalized email.
When there is a news inside the firm, I first sent press releases to these listed reporters to give them a priority access to the story. Below are some stories published using the press release I wrote.
