Miso Inc. | Communications Manager
One day in December 2020, I got an email titled “Editor-in-Chief”.
It was from Victor, the founder of home cleaning service matching platform Miso. A month before, I interviewed him for an article, and now he’s offering me a position to manage content creating and brand building for the growing startup.
What hooked me was Victor’s claim that Miso is the exact opposite of many tech companies. He believed Miso existed for people who want to live in the real world, away from the noise of social media and intrusive notifications. He wanted Miso to be distinguished by the business philosophy diametrically opposite to that of YouTube, Facebook and Instagram and suggested that I kickstart the necessary communications work to let people know more about the brand’s vision.
My passion was still in journalism, but I thought it would be an interesting opportunity to try something new with the skills that I already have. I thought branding eventually comes down to storytelling.
Working at Miso as a communications manager, I focused on four tasks: building connections in media(PR), sharpening brand messages, branded content building and internal communications.
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