Background to the Video Story
The operations team reached out for help. One of their goals is to increase the number of new cleaning service suppliers, but they had trouble converting the initial leads to actual suppliers. Many of these applicants—most of whom are married women in their 40s and 50s—expressed doubts whether this job would be suitable for them. The operations team suggested that I create content that would change their minds and make them give a try at Miso.
I thought the voices of cleaners who have worked with us for years would do the job. Rather than laying out perks of working with Miso like a salesperson, I thought the words of experienced suppliers who had gone through similar doubts and worries would be the most persuasive. These applicants needed words of encouragement, not a sales pitch.
How I Spearheaded the Production Process
First, I reached out to high-rated active suppliers with 500+ complete orders in Seoul. Then, I conducted pre-interviews to see whether they would be great sources for a recorded interview at a studio.
I was looking for cleaners who feel a certain sense of pride in what they do and had gone through some hardships and difficulties upon starting this job. Having decided some key components to the video story, I asked many impromptu questions on the spot.
Since Miso didn’t have our own production team, I worked with outside production services for filming and editing. After filming, I sent my video editor the key answers that needed to be part of the interview.
