Interview Pitching to Journalists
For more potential customers to understand Misoโs vision, more media coverage seemed essential. I created a list of Korean journalists covering startups and venture capitalists and wrote personalized story pitches through email.
I focused on Misoโs recent selection to the startup accelerator Y Combinatorโs Growth Program, so that reporters can use that as a news element to the larger feature story. I prepped Victor before the interview and joined the sessions with journalists to help him answer reportersโ questions better.
The first two interviews are done in English, as Victor finds the language more comfortable as an Asian American raised in Honolulu, HI.
